“edidi”, an unusual yet exquisite brand, represents craftsmanship, design, and

the finest material.  Each filigreed minaudière is ornamented with thousands of Austrian

crystals and semi-precious stones.  Some people referred to a purse as ‘to carry

art’,  some people call it ‘ the ultimate evening bag’, but it will always be seen as ‘the best

collectible, that each woman should have at least one’.

Founded by pioneering buyer-turned-designer Wendy Lau, “edidi” is known

for its quality and relentlessness in the mastery of traditional European handwork.

No “edidi” purse is exactly the same because every piece is handmade by expert

craftsmen.

“edidi” is honored with a Design Patent and Utility Patent in the USA and the E.U.,

was sold in a few museums, and was considered as the Diplomatic Gift of the

U.S. White House. “edidi” is not just any household name, because it strives to be the collector’s favorite.

Cover of Harper's Bazaar magazine featuring a blonde woman on the main cover and a smaller inset photo of a woman sitting at a table, with a group of people in the background.
Cover of Inside Weddings magazine featuring a woman with short blonde hair holding a large photo of a textured wedding cake decorated with flowers and pearls.
Cover of Harper's Bazaar magazine featuring a woman with long dark hair in a white dress, and an inset image of another woman with red hair in a black lace dress holding a handbag.
Cover of Harper's Bazaar magazine featuring a woman in a light-colored dress above a photo of three people at a dining table, with a scenic outdoor background.
Teen woman with long brown hair on ELLE magazine cover, holding a black folder with various jewelry and accessory items inside.